Internet Marketing

The Challenge

In November, a new client, who hoped to compete with, “the big boys” in both organic and paid search, was referred to 3Rings. At the time they came to us their website was built on three unique and disconnected platforms (a single, proprietary Content Management System (CMS) and two separate WordPress installs).

The Method

The first task was to recreate the site on a single WordPress install. While recreation of the site was underway, keyword research revealed high value keywords and phrases that we used to set up a solid PPC Campaign, including revised Ad Copy. Once the site was fully migrated, 3Rings began the process of on-page and off-page SEO using the high value keywords research revealed, a Google Business View virtual tour and other strategies.

Result

45 days after the launch of the new site, in a very highly competitive market, our client’s website listed consistently in the #1 organic spot for a good portion of their keywords and phrases. The PPC campaign has been successful in that the high value keywords are allowing us to place in the top three sponsored Ads and not pay an arm and a leg. In addition, the revised Ad Copy increased the click-though rates on some ads to over 13%.

Note

It is widely understood that approximately 70% of your search traffic will come from organic search while the other 30% will come from paid search. Twice as many of the 30% from paid search will convert vs. 70% of the organic search visitors. An interesting fact in this case is that, while the organic traffic was significantly down during weekends, paid search filled in and provided consistent traffic to our client’s website during the time when organic traffic was down.

[In addition to achieving increased traffic and sales, discretion and confidentiality are central to the business philosophy at 3Rings Media. While the cases we share here are real in all aspects, the client names have been intentionally omitted out of respect for this trust and confidentiality.]

The Challenge

In March our client, a New York Times best selling author, released a new book. It started off well, reaching a high position of #14 on the Barnes and Noble Sales Ranking. However, after six weeks of being on the New York Times bestseller list, the book had dropped to a position of #455 in Barnes & Noble Sales Ranking. 3Rings Media’s specialists were retained to boost sales of the book, particularly through the Barnes and Noble web site.

The Method

After an initial review of the situation, it was decided that immediate results were necessary, so efforts became focused exclusively on devising a comprehensive PPC campaign relating to the subject of the book. The 3Rings Media brand of thoughtful analysis provided a low cost, high yield list of related key terms, which were bid on at both Google and Yahoo!

Result

Two days after beginning the campaign, sales of the book had climbed steadily upward. At the end of the second day it had rebounded to a position of # 105 on the Barnes & Noble Sales Ranking. While this campaign, based exclusively on PPC, was very effective in its goal of immediate results, for optimal results and long-term benefits, 3Rings Media recommends a combination of SEO and SEM where possible.

Note

Since beginning our SEO and PPC campaigns with this client, 3Rings has implemented various strategies that have resulted in the number of Unique Monthly Visitors to the author’s website increasing over threefold from 1,600 to > 5,000 today.

[In addition to achieving increased traffic and sales, discretion and confidentiality are central to the business philosophy at 3Rings Media. While the cases we share here are real in all aspects, the client names have been intentionally omitted out of respect for this trust and confidentiality.]

The Challenge

An established retail cosmetics company was seeking to generate awareness for their new ‘direct-to-consumer’ presence on the web. The 3Rings team was brought in to help.

The Method

Aside from the obvious goal of increasing awareness and revenue, the most important issue was to be able to track the effectiveness of the campaign. Did new customers respond to the marketing campaign? Where did they come from? It was decided to launch a radio ad campaign on a local Top-3 morning radio program in New York City. The ad directed listeners to the client’s website and contained a key word that a customer would type into a “Coupon Box” on the Check Out page to receive a discount. 3Rings wrote, directed and produced the ad in our in-house studio in one day, including providing original music.

Result

The ad campaign wildly successful – ultimately accounting for an increase of 30% to the client’s revenue during the first two months the spots ran. The 30% was completely trackable via the use of the key word in the spot. The campaign eventually went viral with friends posting on sites about the company and offer and the percentage grew even more. We recently went national with the campaign and the percentages continue to climb.

The Challenge

A global media database corporation sought to increase subscription sales for their database and mailing services. 3Rings Media was retained to help increase the volume of traffic to their web site to ultimately achieve this goal.

The Method

After initial consultation and analysis of the site, we suggested that a combination of SEO and PPC would offer the best results for this company’s individual needs. As well as implementing various search engine optimization improvements to their site, our efforts mainly focused on devising an extensive PPC campaign relating to the services they offer in the public relations industry. The first step was to identify keywords relating to the public relations services. We then consulted with the client to pinpoint keywords that met with their concerns, and were especially important to their business. After this initial consultation we created a widespread search engine marketing campaign. Our involvement continued monthly by monitoring the campaign in order to assess the effectiveness of the keywords chosen, and improving the selection of keywords as the client’s page rank and revenue continued to rise.

Result

After running the PPC campaign for one month, the number of new visitors directed to the client’s web site nearly doubled, climbing from 560 per month to 1001 per month. In general, the number of visits from organic search jumped from 791 per month to 1253 per month—an increase of 58%. In addition, the number of visitors to the client’s web site each month increased 28% during the first three months after the site was optimized from approximately 9631 per month to a remarkable 12,331 per month. In just the first month, the ad listings placed on Google and Yahoo! Received over 220,000 impressions and 762 clicks (a 2.9% click-through rate). This increased dramatically the following month with the ads yielding a total of over 453,000 impressions and 1345 clicks (a 3.4% click-through rate). The comprehensive PPC campaign that was devised for our client was highly effective in attracting new business to their web site.

[In addition to achieving increased traffic and sales, discretion and confidentiality are central to the business philosophy at 3Rings Media. While the cases we share here are real in all aspects, the client names have been intentionally omitted out of respect for this trust and confidentiality.]