How Flippies flip books saved the economy!

February 24th, 2010

OK. Maybe they haven’t SAVED the economy, but over the years they have been a reliable economic indicator.
3Rings has been producing Flippies for about eight years. Flippies are flip books – those little books that you hold between your thumbs and index fingers, flip the pages at the desired speed and experience animation. Then [...]

Have you been ripped off? T-Mobile – Review of service

January 25th, 2010

Rip Off? Big Rip Off.

For about 3 years T-Mobile was our cellular phone provider. At the time we signed up for their service, they were the most reasonably priced on the block. Still… The two principals of our company had difficulty using our cell phones at home. We asked T-Mobile about this several times and [...]

Adobe Photoshop Turns 20

January 6th, 2010

That’s right! Adobe Photoshop will turn 20 years old this year. Can you believe it? Why… it seems like just yesterday that I was taking 45 minutes to load the twelve (that’s 12!) 3.5″ floppies into my Mac IIfx to complete the installation of Photoshop 2.0.
To celebrate, Adobe has planned a series of free [...]

Phone books?

December 28th, 2009

There are 14 phone books lying outside the main entrance to 3Rings’ building on 5th Avenue. They’ve been there – untouched – for one week. Last year they remained there for months, until the elements finally caused them to disintegrate into a pile of mush and the super scooped them up. It seems like such [...]

The User Experience Always Comes First

December 4th, 2009

3Rings Media’s approach to design – whether it’s designing an electronic press kit, a web site or any interactive experience – has been to first put ourselves in the shoes of the end user. With input from our client we identify the audience, then design a user experience which will engage them emotionally.

But much like [...]

Gail Sheehy on the wake of the Fort Hood tragedy

November 13th, 2009

Can U.S. troops be rewired to be impervious to trauma? Gail Sheehy addresses this question and more in her latest article for the Daily Beast. Click Here for the article.

Gail Sheehy on the Fort Hood tragedy

November 6th, 2009

Once again, the author Gail Sheehy makes her unique, American cultural observations in an article about Thursday’s Fort Hood tragedy.
To read the article please click here.

Is In-Service and Product Training hurting your business development?

October 26th, 2009

As hospitals and other healthcare organizations, such as EMS, Chest Pain Centers, Stroke Centers, Trauma Centers, etc…, seek to lower their overhead, one of the things getting hit are their education department budgets. Healthcare professionals are still required to participate in these programs to gain accreditation to maintain their license to practice, and to learn [...]

The clash of urban areas and nature, as it relates to our work

October 7th, 2009

One of the best things about riding trains around the northeast and mid-atlantic areas is that you get to go through waves of nature and suburbs washing up against the cities along the way. As you progress from New York through Philly, Baltimore and DC, you see their different characters, and their industial roots. Lot’s [...]

This Is a True Story

September 25th, 2009

Back in the ‘Go-Go 90s’ – the company I was involved with, at the time, was enjoying the success of our first year of having a major pharmaceutical company as a client. Let’s call the client “ACME Pharmaceuticals”. We loved them. They were great people and so easy to work with. More important, they loved [...]